Business Today utilises discovery learning technologies to significantly improve
the performance of people and organisations.
This explains why so many market leaders in so many diverse industries trust
Business Today to develop and deliver
cutting edge customised training and development interventions.
We have over 170 simulations across many diverse industries. Our simulations
are individually customised to the development needs of the clients business
to ensure the maximum degree of ‘fit’.
We have over 30 years’ experience in discovery learning facilitation. We pride ourselves
in the difference we make to our clients’ employees.
Our beliefs are the foundation off which we pride ourselves, and they are:
An educational concept and process developed by Chris Argyris, a leading organizational trainer, which involves teaching people to think more deeply about their own assumptions and beliefs, this type of learning involves changing methods and improving efficiency to obtain objectives.
“Unilever would like to commend Business Today for the passion and professionalism for which the company has approached every simulation training project over the last decade. The training projects run by Business Today have added tremendous value in terms of the development of business acumen, operational and strategic thinking skills of our key asset, our people.”
“Would have never thought participants could assimilate the game concept so fast … a tightly knit organisation planning made it a real success … Empowering and engaging a crowd of 100+ people was delightful to witness! The buildup of each and every team strategies as the day progressed was outstanding. An experience they will not forget”
“Business Today proved invaluable in making a complex change process sufficiently simple to make it understandable to a broad range of staff”
“This fantastic well thought out simulation showed me just how critical planning is and the need to co-ordinate actions across departments”
We have over 170 simulations across many diverse industries.
Our simulations are individually customised to the development
needs of the clients businesses to ensure the maximum degree of ‘fit’.
The simulation runs over 3-5 annual cycles, this allows participants
to analyze the results, learn from their mistakes and apply their new
This analysis is conducted both on simulation results and then on
real company business results allowing complete transference of learning
to the workplace.
An effective business simulation requires a minimum group size of 12 delegates (
4 teams of 3) with a maximum group size of 24 delegates.
Schedule: 30 & 31 July
Location: Holiday Inn, Maadi, Cairo
Time: From 9:00 AM to 5:00 PM
Strategic Business Today’ is a discovery learning experience that is
centered around a board-based business simulation. The simulation
allows teams of business professionals to manage a simulated but
realistic business, in competition with other teams, and to
discover how the everyday business decisions that they make, shape
the performance of their business.
As decisions are made and consequences are played out during the
simulation, the facilitator constantly relates learning to the
participants’ reality ensuring that participants gain a greater
understanding of their own business and how their individual efforts
contribute towards the overall success of their organization.
The Strategic Business Today simulation allows various strategic and
operational business decisions, such as the scale of operation to
manage, which customer segments to target, desired product mix,
optimal procurement, how many employees should be hired / trained,
and what margin they need to achieve to cover costs.
The simulation runs over 3 to 5 repetitive annual cycles.
Participants complete simple financial statements between cycles and
analyze their results. Their performance is then benchmarked against
the other teams, allowing them to learn from their own and others’
With over 20 years of experience, he is the COO of one of the major Financial
Investments – a Cairo based venture capital firm. Sitting on the boards of 12
companies, his role is to continuously monitor the financial performance of
the different portfolio companies and help them enhance returns for the
shareholders. He also scans the market for investment opportunities that can
add value to the portfolio.
Prior to his current position, he has built up experience in Coca-Cola North &
West Africa in Strategy and Business Planning and has consulted clients in
the field of strategy formulation and deployment in various industries.
Earlier on in his career, he worked in Procter & Gamble Egypt in the Human
Resources department, working on a number of cross-departmental and
He has also been part of 2 startups in the Egyptian market.
His breadth of expertise includes exposure to industries such as FMCG,
manufacturing, IT services, shipping, fashion, retail, food and beverage,
durable goods, hospitality, healthcare, insurance, as well as non-profits,
governmental and quasi-governmental organizations.
Qualified as a trainer in Procter & Gamble since 1996, he has been delivering
training on an international level. He has been a trainer with the Frankfurt
School for Finance and Management since 2013.
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